Social distancing has become one of cultures current top priorities - staying safe and keeping well. #Deliverdate is a sub-campaign, in which Deliveroo provides the customers with more than just food delivery. Dating in these circumstances or even socialising has become difficult, but with 'Date Box', one is able to create a date atmosphere in the comfort of your own home with a box of food, wine and flowers. There is also the option to send a box to a companion to show you are thinking about them in a time when one may not be able to visit their friend or partner. Showing support for the NHS, the campaign uses Deliveroo's colour palette with a close correlation to the NHS branding.